“Our mission is to transform the way the world works. We are not just a business intelligence company. We are in the business of helping companies become more intelligent.”

Founded in 1990, Business Objects is the global leader in Business Intelligence software, with over 43 000 customers worldwide.

Business Objects specialises in the provision of eBusiness intelligence software for client/server environments, intranets, extranets, and the internet. Its intelligence software tools are designed to help companies turn data into useful business information. The company’s business intelligence software helps organizations with financial and profitability analysis, analysis of marketing and sales effectiveness, customer and vendor analysis, and automation of human resources functions.

Products include data integration, query, reporting, online analytical processing, information broadcasting, business alerts, analytical application frameworks, and pre-packaged analytic applications. The company’s products also include administration tools that enable information technology professionals to set up and deploy Business Objects' products across an enterprise.

The company has three product families: Business Intelligence Platform (for reporting, queries and analysis, and information infrastructure), Enterprise Analytic Applications (for performance analysis and pre-packaged metrics, reports, and analytics), and Data Integration (for extracting data from disparate sources, transforming, and loading it into data marts and warehouses).

Customers of the company include Caterpillar, Volkswagen, PepsiCo, and Total. It also has partnerships with IBM, Microsoft, and SAP.